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March 18, 2016

Any time we communicate, our deep-down goal is to impress someone. We want them to follow us into battle or buy our product or agree with our choice for lunch. If we don't impress them in some way, they are less likely to go along.


Three ways to IMPress our audience


January 12, 2015

IMP Communications is joining the conversation on Twitter. I'm looking forward to this -for me- new way of communicating.


In a perfect world, Twitter does what I want from any communication; it's short, sweet and impactful. 


In a less perfect world, Twitter is snarky,...

February 19, 2014

You know the old parlor game where everybody tells which three people- living, dead, fictional, real life- they would invite to dinner? My answer changes regularly among five or six people. But one guy just earned a permanent seat.


I’ve always admired Alan Alda for the...

January 23, 2014

Jeff Bezos of Amazon (and now the Washington Post) has banned PowerPoint presentations from Amazon staff meetings in favor of six-page written arguments.

I certainly understand the motivation to get rid of bad presentations; it’s one of the reasons IMP Communications ex...

January 10, 2014

All week, I’ve been looking for a few free minutes to write this entry. I read an article on LinkedIn that suggested that sloppy writing can work for you. I don’t want to dignify\glorify this guy by linking to the article, but the gist was that sloppy writing can be ap...

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March 27, 2018

August 25, 2017

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IMP gets sporty!

March 27, 2018

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